Wednesday, November 13, 2013

Example for Ad Campaign

President: Ethos
Thank you all for joining us today. Our company, TRUE Reflections, was built upon the values of honesty, integrity, and truth. In 2007, our founding board members came together to bring both men and women a product that reflects our company standards and their true image.
Though a relatively new company, we’ve already received six JD Power and Associates Customer Gold Star Awards. Our patrons have been blown away by the quality and durability of our product, and I am convinced you will be too. TRUE Reflections… bringing honesty back to the forefront.

Creative Director: Pathos
Imagine never having to second guess how you really look again. Imagine being confident and proud every time you step out of your door. Imagine the possibilities of showing the world your very best each and every day. The TRUE Reflections mirror will not only show you your image, it will also give you honest feedback on your actual appearance.
You will now know if your jeans are too tight or if your shirt truly flatters you. Are you dressed appropriately for an interview? Are you cute enough for the club? You will now be certain. TRUE Reflections is taking honesty to an entirely new level. You will look your best every time- GUARANTEED! Plus, the sleek and modern design will fit into any home décor, bringing style to everything it touches.
Now, your friends and family won’t have to worry about offending you with their opinion, so the pressure is off. Just think of all the misunderstandings and fights that will be avoided. Just imagine! The TRUE Reflections mirror: Honesty… Our Only Policy.
Marketing Director: Logos
In addition to the obvious advantages of our product, the potential profit is undeniable. TRUE Reflections uses environmentally friendly materials and state-of-the-art technology in the production of our mirrors. We keep our costs at a minimum by using local resources and employing quality workers from our very own community. Each mirror costs $17.23 to produce and at a sales price of $49.95, we are looking at a profit of over $30 per mirror.

We can sell our amazing mirror to individual households, apartment complexes, hotels, clothing stores, and more. The options are limitless and so is our potential for profit. Honestly… the choice is simple… invest in TRUE Reflections.
Advertising Director: Read the instructions below to get information about your role.


Practical Persuasion

President: You will write and speak about your company’s credibility. Your main appeal is ethos… You want people and customers to trust you and to feel as though they can relate to your brand. Talk about how you started and how you came up with the idea. (Remember, this is a made up company… so feel free to embellish a bit.) You will reveal your company’s symbol and slogan. (Think Nike check mark and “Just do it!”)
Vice President: You are trying to appeal to customer and client emotions. You want them to get excited or have a vested interest in your product and company. Pathos. You will also introduce your product and discuss what is so special/ unique about it. (remember glittering generalities)
Marketing Director: Your job is to appeal to logos. You are bringing in the logical, factual, statistical side of things. You will talk cost and profit and what really makes your product make sense. What makes it different from other products out there, and why is it worth purchasing?
Advertising Director: Your job is to discuss the type of commercial being shown. What type of propaganda will be used as well as who the target audience is? How are you appealing to your customers? What creative approach are you taking to showcase your product?

***There are two parts to this project. The written and spoken presentation will be an individual grade. The actual commercial and “company” dynamic will be a group grade.***

Monday, October 28, 2013

Assignments and Reminders for week of 28th- 1st

Your rough draft of the Willie Jay vs. Dick Hickock essay is due Wednesday, the 30th.
You will have a vocabulary test on Friday, the 1st.

Essay prompt: What do both Willie Jay and Dick Hickock symbolize/represent for Perry Smith? What is their significance to the story? Use text evidence and literary analysis to support your thesis.

Friday, September 20, 2013

Create a visual presentation that describes or represents at least 10 literary/ rhetorical devices and terms. A link to the video example is here: http://animoto.com/play/JUuuZiJ13NeihW3Fq4kTzA

Terms are listed below. Choose 10:

Allusion: Referring to something historical or famous
Ex: Their love was Shakespearean.

Innuendo: A seemingly innocent phrase that means something more scandalous
Ex. You've got snowflakes on your nose.... has been used as a drug reference

Paradox: A phrase that seems impossible but rings true
Ex. Alone in a crowded room

Oxymoron: A pair of words that are opposite in meaning but when put together have a unified significance
Ex. Pretty ugly, seriously funny


Pun:  A play on words... A word used but indicating a different meaning.
Ex: Babe Ruth.... died by playing the field.... playing the field is a term used to mean dating around, but Babe Ruth was a baseball player who played the outfield

Simile: A comparison using like or as… Your smile is like the sun and as bright as a summer’s day.
Metaphor: A direct comparison… Your smile is a bright summer’s day.
Alliteration: Your smile sings sweet, summery songs.
Personification: Giving life-like characteristics to non-living things
My alarm clock was screaming at me this morning.
Idioms: The “meaning” of the phrase is very different from the words themselves
Not the sharpest tool in the shed… It really means, you are not very smart.
Hyperbole: Exaggeration to emphasize a point
I have a million things to do today.
Euphemism: A nicer way to say something that is often seen as negative or offensive
You are vertically challenged… It really means you are short


Imagery: Any description that appeals to your 5 senses
The mist in the air was a welcome relief to the sweltering and suffocating heat of the early August morning.

Antithesis: Opposite statements side by side with similar parallel structure
It is not that I dislike school, it is that I like skipping school more.

Tuesday, September 17, 2013

Papers must be typed and in proper format. The Admission Essay rubric is below for reference:

Area of Essay/ Story
Points Received
Points Received
Points Received
Points Received
Content
100
Well-developed with vivid attention to detail
75
Developed, but there are a few gaps
50
Basic and not much detail
25
Poor development and very little detail
GSP
100
Excellent with almost no mistakes
75
Moderate amount of mistakes
50
Lots of red
25
Appears to have not been edited
Relevance to Prompt
100
There is a clear relevance to the prompt and it engages the reader throughout the story
75
The relevance is there but is rather basic
50
The relevance is choppy and lacks flow or interest
25
Very little or no relevance to the prompt
Academic Maturity
100
Great use of vocabulary and syntax. The essay is college ready.
75
The essay uses standard/ generic vocabulary and lacks complex syntax
50
Basic all the way around
25
Elementary



Monday, September 16, 2013

Week 3...

Hi Seniors!
     This week we will be finishing up your first essay, complete a timed persuasive essay, work on resumes and work on the Common App. Bring your computer if you are able.

Scholarship and International Websites


Scholarships and Financial Aid- US and International

-        Directly from the schools... pay attention to deadlines and requirements. They are school specific

-       www.FastWEB.com

-        www.educationusa.com


-        www.NAFSA.org  

-        www.Internationalstudent.com  

-        www.ForeignBorn.com   

-        For international women- AAUW International Fellowship

-        International students need a Visa and I-20 form… F-1 Visas are the most common and provide the best options, including opportunities for working on campus and a one year OPT. ( you can work for one year after the completion of your studies)