President: You will write and speak about your company’s credibility. Your main appeal is ethos… You want people and customers to trust you and to feel as though they can relate to your brand. Talk about how you started and how you came up with the idea. (Remember, this is a made up company… so feel free to embellish a bit.) You will reveal your company’s symbol and slogan. (Think Nike check mark and “Just do it!”)
Vice President: You are trying to appeal to customer and client emotions. You want them to get excited or have a vested interest in your product and company. Pathos. You will also introduce your product and discuss what is so special/ unique about it. (remember glittering generalities)
Marketing Director: Your job is to appeal to logos. You are bringing in the logical, factual, statistical side of things. You will talk cost and profit and what really makes your product make sense. What makes it different from other products out there, and why is it worth purchasing?
Advertising Director: Your job is to discuss the type of commercial being shown. What type of propaganda will be used as well as who the target audience is? How are you appealing to your customers? What creative approach are you taking to showcase your product?
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